Backlink Relevancy, SEO and Search Quality

Matt Cutts has released a video where he says that “Backlink Relevancy Is A Big Win In Terms Of Search Quality”. So make sure you get links from relevant sites only.

Question: Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out

Answer by Matt: It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.

Matt Cutt Video

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